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Custom web sites vs pre made Template

  • A custom made web site is a unique design that was specifically made for that company. A pre made template is a design that was made previously for that industry and may be used and re-used by many companies. Different variables come into play when deciding on what web site template should be used.

     

Custom template vs. Pre defined template

Certain factors of your business could help you decide what template is a good fit. Ask yourself these questions to help your decision.

  • How old or new is your business - If your business is in its infancy you may not want to spend much to brand your business. Perhaps a pre made template would be the best bet since you may want to place your funds in other forms of advertising. If you have been in business for a long time then you may want to start branding your company and go with a custom template built around your business.

  • Who are your competitors and how much do you need to differentiate yourself from them - Knowing your competitor(s) is a great step to improving your business. If you are looking for that separation it may be better to go with a custom design. It allows for branding and you can play with many aspects of the design such as contact forms, colors, logo and much more...

  • Will you be using certain portions of your website for stationary or trade show? If yes it may help to keep some of that money in your pocket. Very often I see business owners and salespeople not utilize their website for literature or slide show. For example if you choose a custom template with flash design you may utilize the flash or web site at your tradeshow; something to think about when constructing your site.

What can a web site do for my business?

No matter what kind of business you have if you do not have a website at this point you will be left behind and your competition will eventually gain your customers. Why? Because people are lazy. A website allows anyone to view what your company offers from the comfort of their own home, desk, work, friend’s home; you get the point. The website sells for your business 24 X 7. None of your employees can accomplish that and it’s not even 1% of the cost!

 

A web site is a web site is a web site....

No! That’s not true. Would you have a storefront with its facade peeling off? Would you have dirty floors and no staff to run your store? Then why would you get a cheaply done web site. Your web site is now the first thing all people usually see before entering your location and in most cases even before calling. Do not get a web site for the sake of getting one. Save what you need and hire a professional.